Conducted a competitive analysis to identify the distinct strengths and value propositions of both companies.
Graphic Design
Samsung Nusantara Edition
Co-branding Product (Samsung Indonesia x Sejauh Mata Memandang)
Role
Graphic Designer
Year
2023
Overview
In a celebration of Indonesian Independence Day in 2023, Samsung Indonesia partnered with renowned local fashion brand Sejauh Mata Memandang to launch a co-branded product line – the Nusantara Edition. This limited-edition series encompasses Samsung's latest foldable smartphones, the Galaxy Z Flip 5 and Z Fold 5. Each device boasts exclusive features that embody the spirit of Nusantara. These include custom boot animations, themed wallpapers, and a unique collection of accessories adorned with traditional Indonesian motifs, echoing the design elements of Sejauh Mata Memandang's creations.
Contributions
1
2
Leveraged the combined value propositions of both companies to develop a series of 4 unique boot animation and wallpaper designs.
Tools
The design tools used here are Adobe Illustrator, Adobe After Effects, and Adobe Premiere Pro.
Design
All four variations of the boot animation are presented below.
Alternative 1
Alternative 2
Alternative 3
Alternative 4
Final Product
Following a collaborative discussion with all relevant stakeholders, Alternative 3 was ultimately selected as the boot animation for the co-branded product. The video below showcases the final implementation, featuring the chosen animation and wallpaper integrated seamlessly on Samsung's newest device.
Source: Bestindotech YouTube
Watch full video