Comprehensive literature review of relevant academic journals and prior research.
Programming
UI/UX Design
Jepretz Web App
(Individual) Thesis Project
Role
Project Manager, UI/UX Designer, Developer
Year
2024
Overview
Jepretz is an Indonesian-based web platform that facilitates seamless connections between photography service seekers and all kinds of photographers. It empowers users to find the perfect match through a suite of features including targeted search functionalities, photographer favoriting, a streamlined booking system, and personalized recommendations based on individual preferences.
Go to website
Code
The programming languages used here are Laravel (PHP-based) and MySQL.
Methodology
This study's approach is separated into two categories according to its goal. First, 4 techniques were employed to gather data.
Distribution of an online questionnaire to a sample of 105 respondents.
In-depth interview with 4 photographers.
Comparative analysis of 4 analogous applications.
Second, the waterfall method is used for the app development itself which runs in 5 phases: communication, planning, modeling, construction, and deployment.
Problem
To initiate this thesis project, a multi-pronged approach was employed to gather data on photographer service search applications within the Indonesian market.
Findings
1
Indonesia's photography industry is experiencing significant growth. This is evidenced by the increasing number of photography enthusiasts, clubs, and organizations, alongside a rising market demand for professional photographers.
2
Data from the Indonesian Tourism and Creative Economy Workforce Statistics Document 2018-2021 further substantiates this trend, indicating that the photography subsector contributed 5.61% to the average workforce growth rate in Indonesia.
3
Prior research suggests that social media may not be the most effective way to find photographers in Indonesia. These platforms, while widely used, are not designed specifically for the photography industry, potentially limiting their functionality for targeted searches of qualified photographers.
4
The survey data provides additional support for this constraint. A substantial proportion (78.94%) of the 95 respondents stated they found their photographer through friends or acquaintances. This demonstrates how the industry still relies heavily on conventional word-of-mouth referrals.
User Research
A two-pronged research strategy was used to determine user needs and industry best practices. Initially, 105 prospective customers of photography services were given a survey to learn more about their problems and experiences. On the other side, in-depth interviews were also done with 4 photographers to gain insight into their viewpoints and difficulties. This comprehensive approach ensured a well-rounded understanding of both sides of the photography service market.
Findings
1
Challenges faced by photography service seekers.
2
Features proposed by the service seeker to be included in the app.
3
Features proposed by the photographer to be included in the app.
A feature that can help clients find a photographer that matches their preferences.
Features that can display the photographer's portfolio, make the booking process and payment process easy.
To avoid requesting more than the photographer can handle, the client's needs and the photographer's capabilities must be filtered in the same way.
Branding
The foundation of my brand identity is the logo. It features a minimalist design, relying primarily on text for clarity. Additionally, a gold-colored star serves a dual purpose: it enhances visual recognition and symbolically represents the flash of a camera shutter, reinforcing the brand's connection to photography.
Next, to ensure visual cohesion throughout the design, I developed a streamlined design system. This system prioritizes core elements such as color palette and typography, providing a framework for consistent application.
Wireframe
Final Product
The result of this research is a web-based application called Jepretz.
This application boasts a robust feature set, with a core functionality dedicated to photographer recommendations. Accessible through the "Find Photographer" menu, this feature utilizes a six-question survey. User responses are then employed as search parameters to identify and recommend a maximum of three suitable photographers for the specific project requirements.
Evaluation
Following successful development and deployment, the product underwent a user acceptance testing (UAT) phase to gather end-user feedback. This evaluation process utilized Google Forms to distribute questionnaires, resulting in a total of 109 responses.
Findings
The percentage of likelihood that the user will recommend the product to others.
Based on these results, an analysis of Net Promoter Score (NPS) data reveals a score of 37.61%. This score suggests that the Jepretz application is perceived favorably by its users, indicating a potential for positive word-of-mouth promotion and customer loyalty.
99.1%
of 109 respondents stated that the Find Photographer feature helped them find a photographer that suits their preferences and needs.
97.2%
of 109 respondents stated that the payment process gave them a sense of security.
98.2%
of 109 respondents stated that the Jepretz app can be a solution for photography service seekers in Indonesia.
Future Research
1
Implement a Real-Time Notification System: This system would keep service seekers, photographers, and administrators informed of all booking updates, ensuring transparency and improved communication throughout the process.
2
Refine Photographer Search Algorithm: By prioritizing the display of photographers actively offering services on the service seeker homepage, users can efficiently find and connect with available professionals.
3
Introduce Multilingual Support: Integrating Indonesian and English language options would cater to a wider user base, improving accessibility and inclusivity for both service seekers and photographers.